Ferrari entered a multi-year partnership with the worlds second-largest PC vendor, HP, marking a significant milestone in motorsports sponsorship. This historic agreement positions HP as the new title sponsor of
Palo Alto-based HP Inc. and Ferrari announced a multi-year title partnership across the Scuderia Ferrari Formula 1 team with drivers Charles Leclerc and Carlos Sainz, the Scuderia Ferrari Esports team,
Now, according to reports, Ferrari will add a new title sponsor as well as a new driver. As first reported in SportBusiness, Hewlett-Packard (HP) is poised to join Ferrari as thei
Ferrari has signed a multi-year partnership with HP, making the world's second-largest PC vendor the new so-called title sponsor of Ferrari's motor racing team, including for Formula One.
Ferrari will deploy advanced HP technology and services, including adaptive PCs and devices, collaboration products and services, and printing capabilities, to help accelerate performance on and off the track.