But Aldi takes steps to make up for that by making its low prices as accessible to consumers as possible without a hassle. To this end, it mimics a key strategy long employed by Trader Joe’s.

Aldi's Thin Wheat crackers, for example, come in a gold box very similar to Mondelez's Wheat Thins. Aldi's chocolate sandwich cookies and Oreos both have blue packaging.

Aldi is today easing limits on most of the products in store amid the ongoing coronavirus pandemic. Until now, every product has been limited to four items per person.

ALDI aims to open 225 new locations by 2025, including 100 converted stores from Southeastern Grocers, to strengthen its presence in the U.S. market.