ALDI aims to open 225 new locations by 2025, including 100 converted stores from Southeastern Grocers, to strengthen its presence in the U.S. market.

Aldi this month announced plans to open more than 225 store locations in 2025 as part of its five-year national growth strategy, including significant expansions into Southern California.

But Aldi takes steps to make up for that by making its low prices as accessible to consumers as possible without a hassle. To this end, it mimics a key strategy long employed by Trader Joe’s.

It files the lawsuit saying ALDI used “nearly identical packaging”. This strategy “trades upon the valuable reputation and goodwill” of Mondelēz’s items.