A racy, widely panned jeans campaign for American Eagle Outfitters starring “Euphoria” actress Sydney Sweeney is bringing ...

When it comes to media strategy, OOH elements are often key to American Eagle’s efforts to reach Gen Z and are accordingly a ...

The campaign, which was rolled out on Wednesday, places Sweeney at the center of American Eagle’s denim-focused marketing ...

Sydney Sweeney's nonresponse to backlash over her American Eagle "Good Jeans" ad suggests a brand strategy that embraces ...

Sydney Sweeney is famous for her acting roles in popular television series and films with her breakthrough coming with ...

American Eagle’s Sydney Sweeney campaign didn’t just add $200 million to the company’s market cap overnight. It reminded us ...

American Eagle's stock experienced a surge following its fall campaign featuring Sydney Sweeney, with shares climbing as much ...

Experts are weighing in on Sydney Sweeney's silence amid mounting backlash over her American Eagle denim campaign.

Shares of American Eagle Outfitters are surging higher Thursday morning. Investor enthusiasm is building around its new advertising campaign.