But they comprise the most significant shift in Amtrak’s marketing strategy since 2021’s $1 trillion infrastructure law, which granted the railroad $22 billion in direct aid.

Amtrak launched a national marketing campaign on Tuesday to convince travelers that trains are a smarter alternative to planes and cars. The campaign, called “Retrain Travel,” highlights the ...

The First-Party Data Solution In the years since Google’s initial decision, marketers have realized that first-party data can actually breathe new life into marketing tools, making them just as ...

Amtrak on Tuesday began a multiyear marketing campaign as the national passenger railroad tries to capitalize on a new infusion of cash and the improvements it says will come with it. The first ...