There’s a man named Mark who can control an iPad with his thoughts. Others will soon join him, thanks to a new partnership between Apple and Synchron. It’s the latest step forward for a field that a 2024 Morgan Stanley report suggests could eventually grow to $400 billion in total market share.

For the first time, an individual has been seen publicly controlling an iPad entirely through thought, thanks to Apple's new

Apple's new thought control protocol has now been shown in use by Synchron, a medical company that has made a prototype for using iPads solely by thinking.

Synchron, a brain-computer interface (BCI) company, has released the first public demonstration of an individual using an iPad controlled entirely by thought, leveraging Apple’s built-in accessibility features and new Brain-Computer Interface Human Interface Device (BCI HID) protocol.