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JLR CEO Adrian Mardell Steps Down

JLR CEO Adrian Mardell to Step Down Ahead of the Brand's Contentious Rebrand
The move comes at a crucial point for the automaker, which faces an uphill battle amidst a controversial rebrand.
"That will probably go down as the worst rebrand in history": Netizens react as Jaguar CEO steps down months after rebrand fiasco
Jaguar Land Rover CEO Adrian Mardell is stepping down from the position after more than three decades with the company. Citing a statement by a JLR spokesperson, Autocar on Thursday, July 31, 2025, reported on Mardell's departure. The statement read:
Jaguar CEO Adrian Mardell steps down after ‘woke’ rebrand sparked massive social media firestorm
The British car brand turned heads last year with its release of a new ad, which featured a reimagined logo under the slogan “Copy Nothing.”
JLR CEO Adrian Mardell steps down
Adrian Mardell, CEO of Jaguar Land Rover (JLR), wants to retire after around three years in the top job. Under his leadership, the British manufacturer
Jaguar Land Rover CEO Adrian Mardell to Step Down Amid Company Transformation
Jaguar Land Rover announces CEO Adrian Mardell will step down after leading the company through a major financial turnaround and strategic transformation amid industry challenges.
Who is Adrian Mardell? Jaguar Land Rover boss behind ‘woke’ rebrand to step down after over 3 decades
Adrian Mardell, the 64-year-old CEO of Jaguar Land Rover, is stepping down from his post just three years after taking on the role. He joined the company over three decades ago and was at the helm when it pushed the 'woke' rebrand advert.
Jaguar Land Rover CEO Adrian Mardell steps down
Jaguar Land Rover CEO Adrian Mardell is stepping down after 35 years at the automaker, including the last three as CEO. Mardell's tenure brought increased profits to JLR, and he started a major restructuring of the automaker's brands and model lineups that's still underway.

JLR Boss Who Gambled On Jaguar’s Rebrand Just Walked Away

After 35 years at the brand and three years at the helm, Adrian Mardell is leaving at a pivotal time for the British company ...
Autocar3d

JLR CEO Adrian Mardell retires after 35 years at the firm

JLR CEO Adrian Mardell is leaving the British manufacturer after almost three years at the helm, Autocar can reveal. Mardell ...

JLR boss announces plan to step down

After more than three decades with the company, Adrian Mardell is retiring [Reuters] The chief executive of Jaguar Land Rover ...

Jaguar Land Rover boss behind ‘woke’ pink rebrand to QUIT after campaign saw carmaker universally panned

THE JAGUAR Land Rover boss behind the iconic car brand’s “woke” rebrand is set to quit. Adrian Mardell, 64, who faced heavy ...
Insider Media2d

JLR chief executive to step down from driver’s seat - successor will be named in “due course”

The chief executive of Jaguar Land Rover has announced plans to step down after three years in the role. Adrian Mardell was ...
NewsBytes3d

JLR CEO to retire amid tariff woes, Jaguar brand struggles

Adrian Mardell, the Chief Executive Officer of Tata Group's Jaguar Land Rover, is stepping down amid rising US tariffs and a contentious brand revamp.