Nielsen and WPP Media said they struck a new agreement for the large media-buying operation to utilize Nielsen’s audience ...

Discover what U.S. audiences are watching—where, when, with who and how often—to inform your advertising and content ...

Nielsen and WPP Media (formerly GroupM) have reached a new audience measurement partnership that will cover TV, streaming, ...

Nielsen has signed a deal with WPP Media to deliver cross-platform audience measurement for audio, streaming, and TV.

The new agreement for audience measurement spans TV, streaming, audio, and cross-platform ad performance via Nielsen ONE ...

As part of the collaboration, Nielsen’s data and insights will be integrated into WPP’s Open Media Studio to support ...

OnDemandIQ, a Singapore-based innovator in streaming analytics and audience measurement, has announced a partnership with ...

Now that upfront negotiations are almost over, the industry appears to have settled back into its default position of being ...

NEW YORK – August 5, 2025 – Nielsen, a global leader in audience measurement, data and analytics, and WPP Media have announced a new agreement for audience measurement spanning TV, streaming, audio, ...

H.I.G. Capital ("H.I.G."), a leading global alternative investment firm with $70 billion of capital under management, is ...

John Grono, after a career spanning nearly five decades, the respected media audience researcher is retiring this week as he ...

As part of her new role, Kelly will take on more responsibilities, to include oversight of ESPN’s audience measurement, forecasting, and consumer insights at a pivotal moment for the sports ...