Microsoft is pushing Copilot AI on Bing users who search for rival AI chatbots, according to a new report from Windows Latest.

This appears right at the top of the search, announcing that 'Your Copilot is here' and offering a prompt to ask Microsoft's AI 'anything'. You can then type a query in the presented box if you want, and it'll open up the Copilot website with the results.

If you try to search for Gemini, ChatGPT, or Claude on Bing.com, Microsoft will sneak in a banner that tells you to use Copilot instead.

Microsoft encourages you not to visit its competition. The latest category? AI. You may have noticed that if you visit Bing.com and then search for Google, Microsoft might remind you that it too has a search engine.

That's really no match for even Microsoft, whose AI assistant Copilot garners a humble 20 million weekly users. That's a lot of people, mind you, but if you're Microsoft, you might be thinking of ways to pull in some of that traffic from OpenAI and Google—even if Microsoft is a major partner of OpenAI's.