Bing's half-hearted attempt at promoting Copilot seems contrary to Microsoft's otherwise invasive integration. I'd expect to see Copilot being promoted or the prompt bar displayed on every Bing search result, not just a handful related to certain AI models. Heck, even Copilot itself offers a better summary of how to do it all properly.

Microsoft is pushing Copilot AI on Bing users who search for rival AI chatbots, according to a new report from Windows Latest.

This appears right at the top of the search, announcing that 'Your Copilot is here' and offering a prompt to ask Microsoft's AI 'anything'. You can then type a query in the presented box if you want, and it'll open up the Copilot website with the results.

If you search for things like ChatGPT or Gemini on Microsoft's search engine, Bing, you'll find an interesting result at the top of the page: Microsoft's own AI chatbot, Copilot.

Microsoft is popping up ads and a Copilot search box when you start to search for ChatGPT or another AI service which competes with Copilot.

If you try to search for Gemini, ChatGPT, or Claude on Bing.com, Microsoft will sneak in a banner that tells you to use Copilot instead.