News

Delta, AI

Oh no! Delta's new AI pricing is live — here's what it means for your next flight
Delta Air Lines is using AI to set personalized ticket prices based on your booking history, loyalty status and browsing behavior, expanding from 3% to 20% of flights by year-end.
Opinion
Editorial: A pox on ‘personalized’ airline pricing at Delta or elsewhere
What is really going on is that the massive airline is phasing in artificial intelligence-powered ticket pricing that may offer you a different fare for a particular trip than your neighbor down the street. Delta has insisted that it won’t use personal information, such as age or income, although that is the nirvana of this kind of dynamic pricing.
Delta Air Lines Harnesses AI to Tailor Flight Prices to Individual Travelers
Delta Air Lines is revolutionizing how it prices tickets by using artificial intelligence to pinpoint the maximum amount each traveler is willing to pay. According to The Verge, the airline, which tested this technology on a small scale last year,
Airfare by algorithm: Delta leans into AI pricing — but is it a good thing?
About 3 percent of Delta’s domestic ticket prices are now determined by artificial intelligence (AI), with plans to raise that to 20 percent by year’s end, President Glen Hauenstein said on an earnings call last week.
Delta plans to use AI in ticket pricing. Here's how it could impact the cost to fly.
Delta Air Lines is making headlines after revealing plans to double down on using AI to dynamically set ticket pricing.
American Airlines’ CEO Just Said What Everyone Was Already Thinking About Delta’s AI Pricing Plan
I don’t say that because using AI to figure out pricing will necessarily lead to some bad outcome, but because there’s no way to explain it w
AI could soon set the price of your Delta Air Lines ticket | In Your Corner
One of the nation's biggest airlines, Delta, is making headlines after its president revealed plans to double down on using AI to dynamically set ticket pricing. The airline plans to use AI to set prices for up to 20% of its domestic flights by the end of the year,
Delta Is Using AI to Set Fares-What That Means for Travelers
Delta Air Lines recently revealed that it is using artificial intelligence (AI) to inform how it prices a small percentage of airfares. Experts weigh in on what that means for travelers.

Will Delta’s planned AI ticket pricing raise your fare? Lawmakers press airline's CEO for answers

Democratic senators demand answers from Delta Air Lines about its AI ticket pricing plans, citing concerns over fare ...

Is Delta using AI to decide how much you pay for a ticket? Here’s what we found

Delta has worked with Fetcherr for over a year. During a November 2024 Investor Day presentation, Hauenstein described the AI ...

Senators probing Delta Air Lines' controversial AI tech setting fares

In this week’s air travel news, three U.S. senators are demanding that Delta Air Lines answer some pointed questions about ...

Delta's AI pricing prompting consumer protection bill from Utah lawmaker

A Utah lawmaker is seeking to prevent companies from setting prices for individuals based on their personal data, after Delta ...

Delta uses AI to set airfares. Some senators are worried

For more than a year, Delta Air Lines has been exploring how artificial intelligence might revolutionize the way it sets ...

Outrage Grows as Delta to Price Tickets Based on What AI Thinks You'll Pay

Three U.S. senators are looking to crack the code behind Delta's goal of using AI to set 20 percent of domestic prices by the ...