DICK’S Sporting Goods has a new venture up its sleeve that might serve as a surprise to many—a brand-new in-house production studio.

Cookie Jar & A Dream Studios draws its name from the athletics company's founding. DICK's productions have won two Sports Emmys already

Dick’s Sporting Goods is launching a production banner called Cookie Jar & A Dream Studios, which will make its official debut on an ESPN documentary titled “Big Dreams: The Little League World Series 2024.

Goods announced the official launch of Cookie Jar & A Dream Studios, a new in-house content and production studio dedicated to telling powerful, human-centered stories through the lens of sport. Founded on the belief that sports have the power to change lives and build community,

Dick’s Sporting Goods is launching a new content and production studio, Cookie Jar & A Dream, to connect more closely with customers through an unscripted sports-themed series. The studio will follow the retailer, Hollywood production partners, and filmmakers as they tell stories through the lens of sport, starting in 2014.

The content and production studio plans to produce unscripted sports-related content and builds on previous sports content Dick’s has been involved in producing.

Opening the doors on Cookie Jar & A Dream Studios will get the retailer beyond studio partners to making original sports-themed series in-house.