A fresh USPTO filing suggests Ford’s next electric pickup could revive a storied badge. On August 5, 2025, Ford applied to trademark Ranchero for “motor vehicles, namely trucks, vans, utility vehicles,

The Ford Motor Company is adjusting its electric vehicle strategy. The automaker will prioritize smaller and more affordable EVs ahead of the replacement for the F-150 Lightning fullsize pickup truck and e-Transit van. The Lightning replacement, codenamed T3, should now appear later in 2027, with the van a year behind.

Ford Motor Co. is delaying the launch of its next-generation electric commercial van and electric full-size pickup truck to 2028, the Dearborn automaker confirmed Thursday.

Ford Motor is delaying the launch of two next-generation electric vehicles as it shifts its focus to smaller and more affordable models, the company said on Thursday.

Last year, the company scrapped plans for a three-row electric SUV, with Farley later stating that larger EV models are not the company’s primary focus as it develops future battery-powered vehicles. Ford is laying out plans for some of its upcoming EV models and technology August 11 at an event in Kentucky, Farley said.

The company is instead refocusing engineering resources on a smaller EV pickup expected to start at less than $30,000.

Ford is looking to have a “Model T Moment,” according to CEO Jim Farley, as it prepares to roll out a new family of “affordable” battery-electric vehicles. But exactly what’s coming? How low will prices go?

Ford Motor (NYSE:F) confirmed that it is delaying the launch of two next-generation electric vehicles. A full-size electric pickup truck aimed as the successor to the F-150 Lightning and the next E-Transit van will not be made until 2028.