Troy Ave's going from hero to zero ... 'cause it turns out he did NOT stand up to an armed robber -- instead, he and his buddy staged a shootout for social media clout.

Former Leicester Tigers and England prop Dan Cole takes on an administrative job with the club following his retirement as a ...

Troy Ave has been a controversial personality in Hip-Hop for years, and a recent revelation may not have done him any favors. He and Chef Geoff Cole’s shootout with a supposed robber was ...

Cole captioned the clip. “s/o 2 my BROTHER Ave for Holding it Down in a situation where most woulda RAN or FOLDED.” He added, “I’ll never let the hate stop Me from showing LOVE!

Source: Johnny Nunez / Getty Rapper Troy Ave is in the spotlight again, and not in a good way. He’s being accused of faking a shootout and robbery with celebrity chef Geoff Cole.

Chef Geoff Cole was arrested April 1, just hours after a grand opening ceremony for his new restaurant in Downtown San Diego, Brunch After Dark.