News

Starbucks doubles down on hospitality with 'Green Apron Service' strategy
The coffee giant aims to stand out on guest experience in a cutthroat consumer environment as it tries to boost lackluster ...
Starbucks CEO: The company was 'mismanaged for a couple years'—here's his plan to 'bounce back'
Starbucks CEO Brian Niccol says his company will rebound from lackluster earnings with its "green apron service" plan. Here's ...
Starbucks puts human connection at the forefront of new service strategy
As the coffee chain prepares to deploy the Green Apron Service plan nationwide, it is building on an eight-week pilot across ...
Starbucks outlines acceleration of Green Apron Service to all U.S. stores by mid-August, signals $0.5B labor investment for FY26
Discover insights from Starbucks' Q3 2025 earnings call, highlighting the Green Apron Service rollout, innovative growth strategies, and ...
Will Starbucks see turnaround percolate as Niccol leans into Green Apron initiative?
The Starbucks (NASDAQ:SBUX) turnaround under the direction of CEO Brian Niccol is gathering momentum, but fiscal third ...
Cheddar News5d
Starbucks Unveils “Green Apron Service” to Revive Experience
Starbucks has launched its “Green Apron Service” initiative nationwide, aiming to improve speed, personalization, and ...
Inc9y
What Starbucks’ New Delivery Service Says About Us - Inc.com
As the company announced via news release, the Starbucks Green Apron delivery service officially kicked off yesterday, in the iconic Empire State Building in New York. The store that provides the ...
TechCrunch9y
Starbucks Launches Pilot Test Of Its Own Green Apron Delivery Service ...
Starbucks is beginning pilot tests of its own delivery service, starting today. The company is debuting its Green Apron Delivery Service in New York's Empire State Building, where it will be able ...