Sony is finally debuting the headset that it developed specifically for NFL coaches, after teasing it almost a year ago as part of a new partnership with the NFL. The headset features technology and engineering borrowed from Sony’s popular consumer-focused wireless headphones, such as the WH-1000XM6.

Leveraging the same type of noise-cancelling technology that's inside the Sony WH-1000XM6 headphones, Sony says that each unit was tested using real crowd noises in excess of 100 decibels to "optimize the algorithm for in-stadium accuracy.

The new headset was first announced at CES in Las Vegas this January, in the midst of the NFL playoffs, at a Sony press conference that saw NFL commissioner Roger Goodell take the stage. Afterward I interviewed Sony and NFL executives about the then-prototype, and was the first member of the press to try on the headset.