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Red Wings bring back Hockeytown logo at center ice

Hockeytown is back for the Detroit Red Wings. At the start of the offseason, theRed Wings social media team ran a poll to see ...
"Hockeytown" has been a backbone of the team's branding since the expression was introduced by the Detroit office of ad agency Bozell Worldwide in 1996 to commemorate the Red Wings' 70th anniversary ...
There will be the return of "Star Wars" night and the Zamboni gravy boat, along with new freebies like a vintage Bobblehead.
DETROIT -- After a dozen years of serving as the signature of the Motor City's sports fever, Hockeytown appears to have caught a cold. First conceived in 1996 as a marketing slogan aimed at ...