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Landmark LA28 ‘pilot’ to bring branded IOC venues

The organisers of the 2028 Los Angeles Olympic and Paralympic Games will for the first time be able to sell the naming rights ...

Honda Center will keep venue name for 2028 Olympics

For the first time, Olympics will allow corporate sponsors to buy naming rights. Comcast Squash Center at Universal Studios ...
International Paralympic Committee1h

Gavin Drysdale looks forward to frame running’s Paralympic debut at LA28

The men’s and women’s 100m T72 events, also known as frame running, will make its Paralympic debut at LA28. With three years ...

IOC sports director reveals reason behind major LA28 switch

Pierre Ducrey has outlined how swimming, and a huge audience inside the stadium, has afforded an ‘opportunity’ to provide a ...

LA28's Wasserman says Trump-led task force shows government commitment

Wasserman called the move "business as usual," noting Al Gore led a similar task force for the 1996 Atlanta Games.

LA28 Sport Climbing Event to Separate Three Climbing Disciplines

The Los Angeles 2028 Summer Olympics are going to look a bit different for climbers this year, and for good reason. At the Paris 2024 Games, climbing events inc ...

Autodesk, AI and me: Dara Treseder on life as B2B’s MVP

Autodesk’s CMO has Olympic-sized ambitions – literally. Dara Treseder talks LA28, AI and why taking calculated risks is the ...

Stop trash-talking the LA28 Games

Now is not the time for Olympics doom and gloom. Los Angeles has proved its unique ability to do this very difficult thing ...