Claims that a popular toy collectible was actually inspired by a demon from ancient folklore circulated online in July 2025. Some users claimed that Labubu, a cute, fuzzy monster ...

Pazuzu is a demon from ancient Mesopotamian mythology, often depicted with a lion-like face, bird talons, wings and a serpent ...

Jia Tolentino A staff writer covering news and culture since 2016.

Commentators have offered all sorts of theories as to why Labubu has become a sensation. One factor might be scarcity: Each new Labubu release on Pop Mart’s online store tends to sell out in minutes.

A Labubu doll has set a record on eBay, selling for Rs 9.15 lakh. Explore its journey from Rs 7,400 to a sought-after ...

From hellspawn conspiracy theories to digital horror stories, people are now getting rid of their Labubu dolls calling them ...

After losing her Labubu doll during a night out, a woman from San Francisco made a humorous plea on Reddit for its return, ...

This Viral Toy Has People Whispering It’s Demonic originally appeared on Parade. Labubus were all the rage, but it seems as ...

Labubu dolls, inspired by The Monsters series, have sparked panic on social media due to claims linking them to Pazuzu, a demon from ancient mythology. This has led to people burning the dolls ...

Labubu dolls, created by artist Kasing Lung in 2015, sparked conspiracy theories linking them to demon Pazuzu, despite their innocent storybook origins ...

As a result, Pazuzu has permeated pop culture since, including a 2017 Halloween episode of "The Simpsons" that featured Homer Simpson ordering a statue of the demon Pazuzu thinking it was pizza.

Claims that a popular toy collectible was actually inspired by a demon from ancient folklore circulated online in July 2025. Some users claimed that Labubu, a cute, fuzzy monster with big eyes and a ...