“Neopets” provided the overarching structure of play, but it was girls like Garcia who expanded the web game’s presence. Creators set out no objectives for “Neopets” users.

Now, Neopets has a supply shortage of these unconverted pets that’s created this quick-moving economy wracked with illicit pet trading. Sitting idle for a year, Klyko had somehow been stolen ...

We spoke with Neopets CEO Dominic Law about his plans for the 25-year-old virtual pet game, and why a lot of them involve keeping the website exactly how we remember it.

The virtual reality game, Neopets, which boomed in the 2000s, has had a resurgence. Danielle Kurtzleben explores why users some users have come back and why others never left.

Neopets, which came out in 1999, is relaunching. Its new owners hope $4 million of investment and a new "World of Neopets" game will return it to its "glory days." ...

Neopets has bounced around a lot since its mid-2000s heyday. It was sold to Viacom in 2005, then to JumpStart in 2014. JumpStart was acquired by Chinese gaming company NetDragon in 2017.

The owners of Neopets have announced they’ll be launching a series of 20,500 NFTs based on the popular virtual pet franchise. But hardcore fans are upset, deriding the move as an environmentally ...

In conversation with Vanity Fair, Dominic Law chats about how to revive a beloved 24-year-old online game—and how not to ruin a good thing.

A devoted corps of users has kept this sparkly but outdated digital world, where magical pets have been reared since 1999, afloat. Recently, droves of pandemic-era nostalgia seekers have joined them.

With Neopets making at least some sort of turnaround, you might be thinking of checking in on your old pet. If you’re still using the same email address, ...