The service features a library of nearly 10,000 hours of content from Lionsgate, Warner Bros. Discovery, and FilmRise, alongside select Roku Original titles.

What’s happened? There’s a new streaming service available in the US called Howdy, it’s ad-free, and it’s dirt cheap. It’s been launched by Roku, the company behind streaming hardware such as the Roku Streaming Stick 4K, and the TV operating system built into some sets, such as the Roku Pro Series.

Amid rising subscription fees for most streaming services, Roku is launching Howdy, a $3 per month streamer with thousands of titles and no ads.