Kim Kardashian’s shapewear line Skims has debuted a new product, for the face. Yes, you read that right. On Tuesday the brand released the seamless sculpt face wrap and it sold out immediately online.

The Seamless Sculpt Face Wrap boasts “signature sculpting fabric” and “collagen yarns for ultra-soft jaw support.” Priced at $48, the wrap comes in two colors—clay and cocoa—and is already sold out. The new Skims shapewear seems to resemble the type of wrappings that patients use for post-operations care from procedures like facelifts and look similar to the “compression” garments that some TikTokers have taken to wearing to bed,

Kim Kardashian said SKIMS' new face shapewear is "such a necessity" because it "snatches your little chinny chin chin."

Kim Kardashian's Seamless Sculpt Face Wrap has left some people seriously disturbed as they've vented about it online. Senior Social News Reporter Danielle Kate Wroe has now had her say

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Skims went viral for its nipple bras and offered a unique take on shapewear with hip-enhancing shorts. Now the brand is selling face shapewear.

It’s a telling sign of current beauty standards that Kim Kardashian’s shapewear and underwear brand, Skims, has started selling a piece of headgear that bears a close resemblance to a post-surgery compression garment.