The coffee giant aims to stand out on guest experience in a cutthroat consumer environment as it tries to boost lackluster ...

Starbucks CEO Brian Niccol says his company will rebound from lackluster earnings with its "green apron service" plan. Here's ...

As the coffee chain prepares to deploy the Green Apron Service plan nationwide, it is building on an eight-week pilot across ...

The Starbucks (NASDAQ:SBUX) turnaround under the direction of CEO Brian Niccol is gathering momentum, but fiscal third ...

Discover insights from Starbucks' Q3 2025 earnings call, highlighting the Green Apron Service rollout, innovative growth strategies, and ...

Starbucks' revenue beat isn't enough. Read here for insights on SBUX's 'Back to Starbucks' strategy, valuation concerns, and ...

The Starbucks on Stratford's Barnum Avenue may be among the locations the coffee bar giant plans to close or renovate.

CEO Brian Niccol sees a very different Starbucks awaiting at the end of 2026. A vision of the brand, he said Tuesday during ...

The Green Apron model includes in-store technology to more efficiently sequence orders, as well as a dedicated barista for drive-through orders. Starbucks rolled out the service changes to 700 stores ...

Jim Cramer is bullish on Starbucks due to CEO Brian Niccol’s progress on a turnaround plan, citing successful trials of the ...

The company plans to introduce smaller format stores as it focuses on the new operational model, Green Apron Service ...

Starbucks' global same-store sales fell 2%. Global traffic dropped 2%, while there was a 1% increase in the average ticket.