News

Tesco sells birthday cake sandwich

I tried the viral Tesco birthday cake sandwich and I think it's better than the M&S strawberry version
TikTok is obsessed with Tesco’s new birthday cake sandwich after this summer has created a supermarket competition for the best sweet sandwich.
‘An abomination’: Tesco’s birthday cake sandwich, tried and tested
Unlike the thick wodge M&S presented a few months ago, Tesco’s sweet treat is the same size and shape as a regular supermarket sarnie. The brioche-style bread is slightly yellow and springy to the touch, a bit like the bouncy castle at the children’s party where this sandwich might feasibly be served.
Here’s 1,000 words about Tesco’s birthday cake sandwich, none of which concern how it tastes
But Tesco’s birthday cake sandwich has what we reckon could be a further claim to sandwichicity: it’s part of the meal deal. As such, it can be bought alongside a drink and snack specifically in the same slot where one might otherwise buy a cheese sandwich, or a chicken wrap, or one of the many other “mains” available.
Tesco launches limited-edition birthday cake sandwich inspired by Victoria sponge: ‘Get it while you can’
The Birthday Cake sandwich has been launched for four weeks in 1,000 locations across the UK. It can be purchased alone for £3, or as part of Tesco’s popular meal deal offer for £4 alongside a drink and snack (£3.60 for clubcard members).
Tesco’s new birthday cake sandwich divides shoppers
Tesco has launched a limited-edition birthday cake sandwich to celebrate 30 years of its Clubcard scheme – and the sweet treat is already dividing opinion online.
I tried Tesco's new Birthday Cake sandwich - here's what it left me wondering
Tesco has released a limited-edition sandwich that has got the nation talking today, August 5, 2025, because it's inspired by birthday cake.
'Absolutely vile': Tesco launches nostalgic birthday cake sandwich - 7 reviews on the viral food moment
It's been a summer of viral food trends. First it was Dubai chocolate everything, then M&S released a wave of internet faves including chunky cookies and a strawberries and cream sandwich. Now Tesco has entered the chat their latest invention - a birthday cake sandwich.
I tried the new Tesco Birthday Cake Sandwich, the reason it was made shocked me the most
It's not been done to copy Marks and Spencer and in fact Tesco was there first with a Strawberries & Cream sandwich back in 2011, when it launched a limited edition treat for Wimbledon. But the reason it has been done is what shocks me the most - to celebrate 30 years of Tesco Clubcard.
Tesco's birthday cake sandwich caught us off guard – here's 5 honest reviews
Hot off the heels of M&S's viral strawberry sando, the new birthday cake sandwich from Tesco has started cropping up in UK stores as a limited-edition sandwich and one of their meal deal mains. And no, it's not April 1st.
Is a slice of cake healthier than Tesco's new dessert sandwich?
The supermarket has released a 'birthday cake sandwich', hot on the heels of M&S's viral strawberries and cream sandwich.
Tesco's birthday cake sandwich launch divides shoppers
The unusual creation is made up of two slices of birthday cake flavoured bread, a vanilla buttercream and raspberry jam filling and is finished off with birthday cake-style sprinkles
Tesco releases new bizarre CAKE flavoured sandwich and shoppers are divided
TESCO has just released a new bizarre cake-flavoured sandwich that’s got shoppers talking. The Birthday Cake Sandwich landed ...
Tesco 'takes it too far' with new £3 'sweet' meal deal sandwich
People could add candles and celebrate on their lunch break with this new 'sandwich' that has shoppers divided ...