But Tesco’s birthday cake sandwich has what we reckon could be a further claim to sandwichicity: it’s part of the meal deal. As such, it can be bought alongside a drink and snack specifically in the same slot where one might otherwise buy a cheese sandwich, or a chicken wrap, or one of the many other “mains” available.

The Birthday Cake sandwich has been launched for four weeks in 1,000 locations across the UK. It can be purchased alone for £3, or as part of Tesco’s popular meal deal offer for £4 alongside a drink and snack (£3.60 for clubcard members).

Unlike the thick wodge M&S presented a few months ago, Tesco’s sweet treat is the same size and shape as a regular supermarket sarnie. The brioche-style bread is slightly yellow and springy to the touch, a bit like the bouncy castle at the children’s party where this sandwich might feasibly be served.

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The unusual creation is made up of two slices of birthday cake flavoured bread, a vanilla buttercream and raspberry jam filling and is finished off with birthday cake-style sprinkles

Hot off the heels of M&S's viral strawberry sando, the new birthday cake sandwich from Tesco has started cropping up in UK stores as a limited-edition sandwich and one of their meal deal mains. And no, it's not April 1st.

Tesco has released a limited-edition sandwich that has got the nation talking today, August 5, 2025, because it's inspired by birthday cake.

Tesco has launched a limited-edition birthday cake sandwich to celebrate 30 years of its Clubcard scheme – and the sweet treat is already dividing opinion online.