In a global all-hands meeting hosted from Apple’s headquarters in Cupertino, California, CEO Tim Cook seemed to admit to what analysts and Apple enthusiasts around the world had been raising concerns about: that Apple has fallen behind competitors in the AI race. And Cook promised employees that the company will be doing everything to catch up.

Tim Cook's remarks come as Apple finds itself trailing some of its rivals in the AI race. Microsoft, Google, and Amazon have funneled hundreds of millions

Apple CEO Tim Cook spoke to employees at an all-hands meeting today, providing some insight into Apple's work on AI. According to Bloomberg,

Apple CEO Tim Cook held an hourlong all-hands meeting in which he told employees that the company needs to win in AI: "Apple must do this. Apple will do this."

Apple has struggled to complete with the likes of OpenAI, Google, and Microsoft in AI, but Tim Cook is convinced the battle's not over.

Apple’s CEO hosted a rare all-hands with staff on Friday, where he presented an optimistic vision for Apple’s AI efforts.

Tim Cook has been speaking at an all-hands meeting Cook promised Apple has a bright AI future There are some "amazing" products in the pipeline The delays and issues around Apple Intelligence have been well documented,

According to Tim Cook, Apple wouldn't be opposed to acquiring an AI company to help Apple Intelligence catch up with the competition.

Apple might be planning on expanding data centers and investing more in AI as it fights to keep up with Microsoft, Google.

Apple wants investors to know it's taking bigger steps to catch up in the AI race, amid worries about its progress.