Uber will roll out its new "women preferences" in three cities at launch to test the new functionality for drivers and riders.

When you’re waiting for an Uber ride late at night or heading to an important meeting, peace of mind can feel priceless. Now, women in the U.S. will have an extra layer of comfort: Uber’s “Women Preferences” feature is finally launching in the country,

Uber announced a new feature, “Women’s Preferences,” on Wednesday, designed to connect women riders and drivers as part of its ongoing efforts to enhance safety on the platform. “For the first time in the U.