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Veteran media executive Peter Liguori has been named CEO of the advertising technology and measurement firm VideoAmp. Liguori ...
Now that upfront negotiations are almost over, the industry appears to have settled back into its default position of being ...
Peter Liguori, who once ran big TV networks, is cementing his new role as one of the evaluators of the viewers who watch them. Liguori, who held top positions at Fox Broadcasting, Tribune, Discovery ...
The companies also reported that VideoAmp’s patented data clean-room technology has been shown to improve the precision of ...
The measurement firm will assist the media giant across linear, digital and cross-platform campaigns to support planning, ...
Media industry veteran Peter Liguori has been named CEO of ad tech firm VideoAmp after running the ad tech firm as executive chairman since 2023.
Warner Bros. Discovery has inked a new multi-year partnership with VideoAmp that will see the media giant continue to ...
VideoAmp has strong backing, having raised $456 million since its 2014 founding, according to CrunchBase.
"VideoAmp's Buyer Survey illustrates the growing industry consensus around the importance of cross-screen platforms to aggregate TV viewership and digital video audience data, and thereby to ...
VideoAmp, one of a group of measurement companies that has worked with TV networks to devise measuring technologies that can serve as an alternative to Nielsen’s, is releasing a new product that ...
Media measurement company VideoAmp Inc. has raised $275 million in a series F round of funding as it pursues its efforts to take a slice of the media measurement business dominated by Nielsen, the ...
Advertising-technology company VideoAmp Inc. has raised $75 million and tapped a new finance chief, a sign the company is ramping up its expansion efforts in the fast-changing industry.