The measurement firm will assist the media giant across linear, digital and cross-platform campaigns to support planning, ...

The companies also reported that VideoAmp’s patented data clean-room technology has been shown to improve the precision of ...

Today, VideoAmp, a leading advertising technology company, announced a multi-year agreement with Warner Bros. Discovery, Inc.

Warner Bros. Discovery has inked a new multi-year partnership with VideoAmp that will see the media giant continue to ...

Advertising technology company VideoAmp has agreed a multi-year deal with Warner Bros Discovery to expand their partnership.

Peter Liguori, who once ran big TV networks, is cementing his new role as one of the evaluators of the viewers who watch them.

While things may not be looking great for over-the-air television right now, it is still a thing, and it still makes at least ...

Now that upfront negotiations are almost over, the industry appears to have settled back into its default position of being ...

VideoAmp has seen incredible adoption for its measurement and currency solutions with 641% YoY growth, 98% coverage of the TV publisher ecosystem, 11 agency groups and more than 1,000+ advertisers.

VideoAmp has grown 880% year-over-year in media spend from deals transacted using its data, overdelivering on expectations. In September it anticipated reaching a $1.5 billion level by year's end.

But the comparison isn’t meant to be a dig – far from it. Modern vampire stories often involve David versus Goliath dynamics, with clans of young disruptors pushing back against established dynasties ...