A racy, widely panned jeans campaign for American Eagle Outfitters starring “Euphoria” actress Sydney Sweeney is bringing ...

Why Sydney Sweeney’s “Jeans” Were a Brilliant Business Move for American EagleWhen Sydney Sweeney slipped into a pair of ...

Sydney Sweeney's nonresponse to backlash over her American Eagle "Good Jeans" ad suggests a brand strategy that embraces ...

The campaign, which was rolled out on Wednesday, places Sweeney at the center of American Eagle’s denim-focused marketing ...

When it comes to media strategy, OOH elements are often key to American Eagle’s efforts to reach Gen Z and are accordingly a major piece of the puzzle this season. The younger cohort is receptive to ...

Sydney Sweeney is famous for her acting roles in popular television series and films with her breakthrough coming with ...

American Eagle’s Sydney Sweeney campaign didn’t just add $200 million to the company’s market cap overnight. It reminded us ...

American Eagle's stock experienced a surge following its fall campaign featuring Sydney Sweeney, with shares climbing as much ...

Experts are weighing in on Sydney Sweeney's silence amid mounting backlash over her American Eagle denim campaign.

Amid all of Gen Z’s brain rot and doom scrolls, some marketers are seeing a desire to slow down and offer deeper online content. It’s one of the primary reasons retailer American Eagle is ...