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High-rise jeans, high returns: How Sydney Sweeney is helping American Eagle stock fly
Fast-forward four decades, and Sydney Sweeney is pulling the same trick—but with a fresh twist. Her American Eagle ads—which showcased vintage aesthetics paired with body-positive messaging—hit home with Gen Z and Millennials alike. This wasn't just about selling jeans; it was about owning a cultural moment.
“Sydney Sweeney has great jeans”: American Eagle ad campaign goes viral and company’s stock goes through the roof
Sydney Sweeney is famous for her acting roles in popular television series and films with her breakthrough coming with acclaimed performances in Euphoria (2019-present) as she portrays Cassie Howard, a complex teenager, which earned her an Emmy nomination and significant mainstream recognition.
When it comes to media strategy, OOH elements are often key to American Eagle’s efforts to reach Gen Z and are accordingly a major piece of the puzzle this season. The younger cohort is ...
American Eagle's stock experienced a surge following its fall campaign featuring Sydney Sweeney, with shares climbing as much as 12%. The campaign, showcasing Sweeney in denim styles, ignited online ...
Experts are weighing in on Sydney Sweeney's silence amid mounting backlash over her American Eagle denim campaign.
Amid all of Gen Z’s brain rot and doom scrolls, some marketers are seeing a desire to slow down and offer deeper online content. It’s one of the primary reasons retailer American Eagle is ...
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