Google claims AI is making Search more useful and clicks more valuable. Check whether that holds true for your content.

Tests reveal ChatGPT Plus quoting content only indexed by Google. Is ChatGPT Plus somehow sourcing answers using Google ...

Independent analyses suggest Google’s AI search strategy is indeed having an impact. Search impressions—the number of ...

It's easier to read Google's AI Overviews than click a link in the search results, but you're doing yourself a disservice ...

As people increasingly turn to AI chatbots like ChatGPT for quick and conversational answers, most marketers remain ...

Google launched AI overviews a year ago, and it's been a big success, fending off the GenAI competitors threatening its top ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

A new study revealed Google's AI Overviews has triggered an 80% drop in website click-throughs, alarming media owners, The Guardian reported. By summarizing search results in a single text block, the ...

A study from the Pew Research Center found that the appearance of Google's AI-generated summaries at the top of the search ...

Today's Forbes CIO newsletter focuses on using the troves of unstructured enterprise data you have, applying AI to find ...

Google is rolling out a new tool in the UK that will generate results using artificial intelligence (AI), in a significant ...

Google Ads now lets you A/B test creative in Demand Gen to get insights into what drives clicks, engagement, and conversions.