I've been on marketing teams. Big chunks of time are spent sitting around just brainstorming ideas — but teasing apart the "good" ideas from the "bad" ideas can be surprisingly difficult. In the ...

Hard Mtn Dew continues to try to separate itself from the growing field of hard sodas, hard seltzers and ready-to-drink canned cocktails with experiential marketing that takes Mtn Dew’s outsized brand ...

They’re back. Yes, it’s once again time to blast off into the world of Hard MTN Dew Baja Blast and its many flavors. Last year, we enjoyed several out-of-this-world versions of everyone’s favorite ...

The Hard Mtn Dew lineup is growing, and it’s all in an effort to save the last of the natural redheads. On March 27, the soda-turned-adult beverage company announced that it’s adding Hard Mtn Dew Code ...

Hard Mtn Dew is celebrating its one-year anniversary with its first new flavor addition and an accompanying retirement home launch party, per a news release. The rollout of Hard Mtn Dew Livewire, ...

Everyone has a list of nostalgia-inducing beverages that they’ve left behind with childhood. Capri Sun, Kool-Aid Jammers, Sunny D — pick your poison, it’s not like you wouldn’t drink a bottle (or ...

It's not such a bad idea. Stacey Leasca is an award-winning journalist with nearly two decades of newsroom experience. She is also the co-founder of Be a Travel Writer, an online course for the next ...

RICHMOND — Hard Mtn Dew, the new alcoholic beverage from Mountain Dew, is now available in Virginia, one of the few states to carry it. Virginia is the 9th state to carry the malt beverage, which ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook True believers celebrate Alien Abduction Day every March 20th. It’s an annual celebration of all ...

I feel like the scientist at the beginning of a disaster movie who’s just discovered that something profoundly dangerous is hurtling towards all of us. That’s because I got to try the new line of Hard ...

Stacey Leasca is an award-winning journalist with nearly two decades of newsroom experience. She is also the co-founder of Be a Travel Writer, an online course for the next generation of travel ...