I've been on marketing teams. Big chunks of time are spent sitting around just brainstorming ideas — but teasing apart the "good" ideas from the "bad" ideas can be surprisingly difficult. In the ...

They’re back. Yes, it’s once again time to blast off into the world of Hard MTN Dew Baja Blast and its many flavors. Last year, we enjoyed several out-of-this-world versions of everyone’s favorite ...

It's not such a bad idea. Stacey Leasca is an award-winning journalist with nearly two decades of newsroom experience. She is also the co-founder of Be a Travel Writer, an online course for the next ...

Hard Mtn Dew continues to try to separate itself from the growing field of hard sodas, hard seltzers and ready-to-drink canned cocktails with experiential marketing that takes Mtn Dew’s outsized brand ...

Everyone has a list of nostalgia-inducing beverages that they’ve left behind with childhood. Capri Sun, Kool-Aid Jammers, Sunny D — pick your poison, it’s not like you wouldn’t drink a bottle (or ...

BOSTON, March 27, 2025 (GLOBE NEWSWIRE) -- This is not a drill. Fan-favorite HARD MTN DEW Code Red is joining the HARD MTN DEW lineup in all its cherry-citrusy deliciousness. To commemorate this ...

Hard Mtn Dew is celebrating its one-year anniversary with its first new flavor addition and an accompanying retirement home launch party, per a news release. The rollout of Hard Mtn Dew Livewire, ...

AVON, Ind. — Go hard or go home right? That seems to be the case with a central Indiana man who said "I dew" to a can of Hard Mtn Dew. Thomas Rank, of Avon, married the inanimate object in Las Vegas, ...

An OG soda is getting a very boozy makeover. Mountain Dew stans, get ready to upgrade happy hour with your favorite libation taken up a notch. PepsiCo is teaming up with The Boston Beer Company to ...

A boozy version of Mountain Dew is making its debut in Tennessee, the popular drink's proud home state. Fans 21 and older can get their hands on HARD MTN DEW starting Tuesday from the Boston Beer ...

One of the most popular carbonated soft drinks is getting entry into the fast-growing hard seltzer market thanks to a partnership between two beverage giants. The new flavored malt beverage will have ...