JCPenney CEO Marc Rosen sees plenty of evidence that working-class families are struggling. Customers are increasingly relying on credit cards, falling behind on bills and flocking to private label ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. JCPenney's "Yes, JCPenney" campaign, led by Marisa Thalberg ...

JCPenney wants consumers to reconsider what they think they know about the 123-year-old department store chain. To do so, the retailer is launching an ambitious multistep marketing campaign that will ...