The insights are useful whether you’re planning a content strategy or adding new features to your business. I spoke with Prashanthi Padmanabhan, Head of Engineering for LinkedIn Premium.

Boost LinkedIn engagement by leading with value—share insights, industry trends and authentic experiences. Ask thoughtful questions to spark discussion, engage with comments and respond genuinely.

To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. It seems like LinkedIn’s test of alternative feed options, accessible via top-of-feed “pills,” is ...

At LinkedIn, we’re always iterating and building products designed with B2B marketers in mind. We’re excited to expand the functionality of the Company Engagement Report and introduce ...

LinkedIn has once again reported ‘record engagement’ in the app, as part of parent company Microsoft’s latest earnings announcement, which has pretty much become par for the course in ...

LinkedIn has become a cornerstone for B2B marketing and company branding, audience engagement, and business growth. However, although most companies focus on posting on weekdays, often-overlooked ...

“LinkedIn Engagement Insights changes this, providing us with a deeper understanding of the content and topics that are trending with different audiences.

The Company Engagement Report is the latest feature from LinkedIn specifically created for B2B marketers and account-based marketers (ABM). It’s free for all users in Campaign Manager.

LinkedIn acquires employee engagement platform Glint Ingrid Lunden 7:34 AM PDT · October 8, 2018 ...