Apple Intelligence will focus on local models that utilize device's Neural Engines in order to maintain user privacy, security, and control over data. This AI will exist across the system, in Siri ...

The Cupertino-based company is facing a lot of pressure. Apple has fallen behind its peers in the AI race, and it probably feels like it needs to pull out all the stops to impress fans and ...

Apple is on the verge of kicking off perhaps its most important event in years as it faces a gauntlet of challenges. At its annual Worldwide Developers Conference starting Monday, the company is ...

Finding the best Apple deals used to be a challenge, but these days? Not so much. Retailers like Amazon, Best Buy, and B&H Photo are currently offering some of the best Apple deals on all kinds of ...

For those who saw them, the demonstrations inside Apple AAPL-1.91%decrease; red down pointing triangle earlier this decade of a revamped Siri offered a showcase of the amazing capabilities a ...

PC hardware is nice, but it’s not much use without innovative software. I’ve been reviewing software for PCMag since 2008, and I still get a kick out of seeing what's new in video and photo ...

Apple will kick off its weeklong Worldwide Developers Conference (WWDC 2024) event with the customary keynote at 10 a.m. ET/7 a.m. PT on June 10. The presentation will focus on the company’s ...

Apple shares are no longer in the doldrums. The iPhone maker's stock is up for an eighth consecutive trading day, its longest winning streak since March 2022, according to Dow Jones Market Data.

Apple hasn’t given users a significant reason to buy an upgraded iPhone for four years, since it rolled out 5G connectivity with the iPhone 12 — a worrying trend for the tech giant’s core ...

WWDC24 is almost here and everyone expects it to be all about AI. As the eyes of the tech world turn back to Apple, there’s a lot of work to do. It’s got to establish that it’s been working ...

Cosmo cover girl and absolute it girl of the entire world, Tyla just swapped her curls and braids for a spikey Kris Jenner pixie cut with a serious edge and we are absolutely obsessed with the ...