A QUICK-thinking woman managed to stop diesel from flooding into a drain - by using Tena incontinence pads.Jo Bloom sprang into action when fuel start. Jump directly to the content.

So many people have been stealing incontinence pads that one Tesco shop has had to fit them with heavy-duty theft alarms. From now on, the ‘super large’ packets of Tena pads will be protected ...

Tena's fearless embrace of social taboos has also seen it produce a series of ‘powerful’ ads focused on menopause. Credits. Creative agency: AMV BBDO. CCO: Nicholas Hulley and Nadja Lossgott.