The perennial football sponsor is once again working with the former quarterback as it begins its 2025-2026 series of ads.

How one creator's $11.5 million fundraiser shows how authentic purpose and creator collaborations outshine traditional ...

In today's fast-paced digital world, businesses need effective ways to connect with their target audience. Geo-targeted ...

After American Eagle’s Sydney Sweeney debacle, an iconic American fashion brand shows how speaking to diverse consumers is a ...

Tourism Australia's latest advertising campaign recycles old-school offering a nostalgic view that feels stuck in 1984, not tuned to 2025.

How to Design an Advertising Campaign. Advertising campaigns help business owners and their teams outline the best strategies and tactics for promoting the company's products and services. Whether ...

With a job title like that, Patricia Borges was born for 10 Questions. From Cannes triumphs to cultural impact, the Diageo ...

A Four-Step Approach To Build A Multichannel Advertising Campaign If you've read this far, you’re likely already interested in having a multichannel advertising campaign.

Sweeney’s “great jeans” ad was intended to celebrate the clothing company’s flattering cuts. Now critics have accused her, ...

Whether this study becomes a new standard or simply another data point in the debate around advertising metrics, one thing is ...

Either way, her image embodies the all-American dream girl, on steroids. Actor Sydney Sweeney is the face and derriere of US denim brand American Eagle, and this campaign has flushed out more stupid ...

Summarize advertising campaign components that produced your desired results. Show, for example, how portable electronic device ads attracted a younger target market.