News

Delta Won't Use Your Data For AI Ticket Pricing

How Delta is using AI for ticket pricing and what it means for air travel
Delta Air Lines is using AI technology to determine a small percentage of ticket prices. Find out what this means for consumers.
Delta Won't Use Your Data For AI Ticket Pricing, But Privacy Questions Linger
Delta claims that it won't use personal information when setting prices with the help of AI, but that doesn't explain how it plans to set dynamic prices.
Delta Air Lines Clarifies How It’s Using AI To Determine Airfare Prices
Delta Air Lines recently set the record straight regarding its plans for artificial intelligence (AI) impacting customers’ airfare rates.
Delta Air Lines assures U.S. lawmakers it won't personalize fares using AI
There is no fare product Delta has ever used, is testing or plans to use that targets customers with individualized prices based on personal data,” the airline told senators Friday.
Outrage Grows as Delta to Price Tickets Based on What AI Thinks You'll Pay
Three U.S. senators are looking to crack the code behind Delta's goal of using AI to set 20 percent of domestic prices by the end of 2025.
Opinion
American Airlines’ CEO Just Said What Everyone Was Already Thinking About Delta’s AI Pricing Plan
“Delta’s current and planned individualized pricing practices not only present data privacy concerns, but will also likely mean fare price increases up to each individual consumer’s personal ‘pain point’ at a time when American families are already struggling with rising costs,” a group of U.S. Senators wrote.
Research reveals how Delta and other airlines use AI to set ticket prices
In its latest earnings call, Delta said it’s been ‘testing’ AI pricing. A new white paper from its software partner, Fetcherr, explains what goes into the algorithm. Booking your last-minute summer getaway?
US criticizes use of AI to personalize airline ticket prices, would investigate
U.S. Transportation Secretary Sean Duffy said Tuesday the department has concerns about the use of AI to set personalized airline ticket prices and will investigate if anyone does so.
Delta and other airlines are working with an AI startup that 'personalizes' prices
In response, the airline assured US Democratic senators that their ticket pricing "never takes into account personal data" but also spoke of the merits of using AI to set prices.

‘The Points Guy’ on Delta increasing use of AI in flight pricing

Clint Henderson, managing editor of The Points Guy, discusses how Delta Air Lines is turning to artificial intelligence to ...

Backlash to Delta's AI pricing shows the tightrope companies walk when it comes to AI

When Delta said it was ramping up AI-powered ticket pricing, backlash was swift. It showed a common problem facing companies ...
Public Broadcasting Service (PBS)20h

WATCH: How to buy plane tickets in the AI era

Delta is using artificial intelligence to help set some airfare prices. That has sparked fears that the airline, or any airline in the future, could create a custom price for you, using your data to ...
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Scott Keyes: What Delta’s AI Pricing Means for the Future of Cheap Flights

Advertisement Advertisement It’s against this backdrop that we learned Delta Air Lines has been using AI to help set the price of some tickets. “A super analyst” working “24 hours a day, 7 days a ...

Delta’s dynamic AI pricing plan sounds different now

In response to questions from lawmakers, Delta says it’s not using AI to find the maximum price an individual will pay.

Delta denies using AI to set flight prices after facing congressional criticism from lawmakers

Delta Air Lines tells lawmakers it doesn't use AI for personalized ticket pricing, only for demand forecasting and market ...