Gird your loins: Filming for “The Devil Wears Prada 2” is officially underway in NYC, and the sequel looks to be just as much of a fashion feast as the 2006 original.

Anne Hathaway has been spotted with a brand new red hair color on the set of filming ‘The Devil Wears Prada 2.’ See the actor's new streaky highlights here.

The real MVP of The Devil Wears Prada 2? Anne Hathaway’s Coach messenger bag, which we have now seen her wear in several photos taken from the New York City set of the upcoming sequel. If this is all sneaky advertising for the legacy handbag brand—a way to prove how all-purpose and yet consistently chic this classic accessory is—we can’t even be mad.