From dance parties and cover charges to RTDs and more thoughtful hospitality, bar owners are adapting to customers who still ...
From canned margaritas to dehydrated fruit infusion kits, companies large and small are racing to make cocktails easier to prepare and more portable.
Per the report, 71% of Gen Z adults and 74% of millennials surveyed said they drink alcohol either at home or at restaurants.
Gen Z is starting to drink more alcohol, but data shows they feel the need to prepare an excuse if they're not indulging. It's forcing bars to change.