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Starbucks, CEO Niccol

CNBC on MSN · 4h

Starbucks CEO: The company was 'mismanaged for a couple years'—here's his plan to 'bounce back'

Starbucks CEO Brian Niccol says his company will rebound from lackluster earnings with its "green apron service" plan. Here's what the strategy involves.

Hosted on MSN · 1d

Starbucks shares rise as CEO Niccol's turnaround plans gains traction

(Reuters) -Starbucks shares rose over 4% before the bell on Wednesday as the coffee chain's quarterly strong sales beat signaled that CEO Brian Niccol's turnaround plan was bearing fruit. A simplified menu and investments in store and labor operations were some of the highlights of Niccol's 'Back to Starbucks' initiative since he took the helm in August.

INSIDER on MSN · 1d

Starbucks CEO Brian Niccol says price changes are a last resort in coffee chain turnaround

CEO Brian Niccol said price changes are his last resort for improving Starbucks' slumping sales — but they're "absolutely" on the horizon.

7hon MSN

Starbucks getting rid of an ordering option as CEO pushes turnaround

CEO Brian Niccol announces Starbucks will sunset mobile order pickup-only locations next year as part of his "Back to ...

3hon MSN

Starbucks is phasing out an entire category of coffee shops, closing one location in Stratford

Starbucks is planning to phase out all of its “Pick Up” locations in 2026, CEO Brian Niccol announced in the company’s latest ...

3hon MSN

Starbucks is phasing out an entire category of coffee shops: Will yours be affected?

Starbucks is planning to phase out all of its “Pick Up” locations in 2026, CEO Brian Niccol announced in the company’s latest ...

6hon MSN

Starbucks Closing Up to 90 Locations Amid Major Change, CEO Brian Niccol Announces

Just a few weeks ago, Starbucks announced a significant overhaul is coming to over 1,000 of its stores by the end of the year ...

8hon MSN

Starbucks is closing all pickup-only stores, CEO says. See locations.

Starbucks will be doing away with the pickup-only store model next year, CEO Brian Niccol announced. Here's what that means.

1don MSN

Will Starbucks see turnaround percolate as Niccol leans into Green Apron initiative?

The Starbucks (NASDAQ:SBUX) turnaround under the direction of CEO Brian Niccol is gathering momentum, but fiscal third ...

How Brian Niccol Plans to ‘Build a Better Starbucks,’ Starting with a $500M Investment

CEO Brian Niccol sees a very different Starbucks awaiting at the end of 2026. A vision of the brand, he said Tuesday during ...

3d

Starbucks builds new luxury office for CEO Brian Niccol

Starbucks built a luxury office in Newport Beach, California, for its CEO, Brian Niccol, just minutes from his home ...

1don MSN

Starbucks CEO Brian Niccol just put a positive spin on lagging sales. His pep talk may explain why the stock is up

In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.

The Journal News on MSN5h

Starbucks to shut down all ‘Pick Up’ stores: See list of NY locations

"We found this format to be overly transactional and lacking the warmth and human connection that defines our brand." ...

1don MSN

Jim Cramer says he's confident about Starbucks' long-term potential. Here's why

Jim Cramer is bullish on Starbucks due to CEO Brian Niccol’s progress on a turnaround plan, citing successful trials of the ...

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