Delta Air Lines is using AI technology to determine a small percentage of ticket prices. Find out what this means for consumers.

Delta Air Lines recently set the record straight regarding its plans for artificial intelligence (AI) impacting customers’ airfare rates.

Delta said that it's 'testing' AI pricing during its latest earnings call. A new white paper from its software partner, Fetcherr, explains what goes into the algorithm.

As artificial intelligence rapidly reshapes global industries, Delta Air Lines has issued a bold assurance: it will not use AI to raise airfares based on personal data. The announcement comes amid growing concerns from US lawmakers and consumer watchdogs who fear AI could be used to exploit passengers' financial pain thresholds.

Pushing back on a letter from three U.S. senators, Atlanta-based Delta Air Lines said Thursday that it is not, and has not, used or are testing an artificial intelligence system for ticket pricing.

The next time you purchase an airline ticket online, there’s a chance the price was influenced by artificial intelligence. Delta Airlines is the first major carrier to begin using AI to set ticket fares,

Delta Air Lines has hit out at critics of its artificial intelligence ( AI) pricing tool after receiving backlash for using an alleged "individualized pricing" system. Last week, prominent US senators penned a letter criticizing the possible use of customers' personal data to set individual prices for fares.

Delta Air Lines recently revealed that it is using artificial intelligence (AI) to inform how it prices a small percentage of its airfares. Industry observers weigh in on the larger implications of AI-influenced pricing for travelers.

In this week’s air travel news, three U.S. senators are demanding that Delta Air Lines answer some pointed questions about its expanding use of artificial intelligence in setting airfares; Southwest outlines the rules for its new assigned seating system,

U.S. Transportation Secretary Sean Duffy said Tuesday the department has concerns about the use of AI to set personalized airline ticket prices and will investigate if anyone does so.

In response, the airline assured US Democratic senators that their ticket pricing "never takes into account personal data" but also spoke of the merits of using AI to set prices.