Ford is launching a new electric platform aimed at reducing costs, which will introduce a family of affordable vehicles starting with a new pickup truck.

"If you can get into a new vehicle for $30,000, it's going to be a good price point," Shane Collins, general manager at Bill ...

Ford's $30,000 EV will ride on the Maverick's success, China's major success is SDVs and GM's Cruise is back (kind of).

Ford Motor Co. has once again distinguished itself as the only Detroit automaker to grace the prestigious Consumer Reports’ ...

Ford’s “Model T moment” will use a completely new electric vehicle platform, as well as a radical new manufacturing process.

Ford will debut a new midsize pickup truck in 2027 with a targeted price of $30,000, the automaker announced today. The ...

During the second-quarter earnings call, CEO Jim Farley announced that Ford will unveil its future electric vehicle plans on August 11 in Kentucky ...

Billed as a "Model T moment" by the company, Ford Motor Company CEO Jim Farley today announced that the automaker will invest ...

A fresh trademark filing and Ford’s “Model T moment” tease point to the return of a cult classic car-pickup hybrid. This time ...

Ford unveiled plans to build a $30,000 EV truck using a new manufacturing process that looks eerily similar to Tesla's ...

Ford placed a big bet on its "skunkworks" team developing a low-cost universal EV platform, but will it turn investors into ...

Ford intends to challenge Tesla's dominance in the electric vehicle market, outlining ambitious plans with an affordable ...