Forbes contributors publish independent expert analyses and insights. Laia Farran Graves is a journalist and stylist specializing in luxury. This voice experience is generated by AI. Learn more. This ...

Fragrance remains beauty’s growth engine as the broader market cools post-pandemic. But for Coty, the slowing market for prestige fragrances and tough comparisons with 2024’s blockbuster year of ...

Fragrance has for years been beauty’s growth engine, a category that’s sustained strong sales and high consumer engagement since the post-pandemic boom. “During and after the pandemic, the category ...

There’s something about catching a hint of someone’s perfume long after they’ve left. Maybe it’s the friend whose floral scent always seems to linger, or the coworker who somehow still smells amazing ...

It’s Friday night at New York niche fragrance boutique Stéle, and a crowd of 30-plus “frag heads” are in their natural state of smelling, sample-swapping and talking really passionately with their ...

NBC Selected independently determines what we cover and recommend. When you click on or buy through our links, we earn a commission. Learn more. Deanna Pai Contributing Writer and Editor Some hair ...

That storm is more like a vanilla-scented Category 5 hurricane. Nearly half of U.S. adults now apply perfume daily, according to Mintel data, but that number jumps to 79 percent for people aged 18 to ...

Sporty, airy, herbal, and subtly spicy—these clean fragrances prove “fresh” has range. There’s a slight nostalgic feel to this fresh and woody cologne, but it’s anything but musty. Instead, it feels ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. The fragrance industry is witnessing a profound reinvention of gourmand scents, moving ...

We independently review everything we recommend. We may make money from the links on our site. Learn more› By Caroline Mullen Caroline Mullen is a writer focused on cleaning and organizing. Every rug ...