Target is betting big on fragrance. As the fragrance category continues to grow — according to data from Circana, fragrance in the mass sector is up 17 percent — the retailer is aiming to position ...

Fragrance has for years been beauty’s growth engine, a category that’s sustained strong sales and high consumer engagement since the post-pandemic boom. “During and after the pandemic, the category ...

At its latest pop-up, the Orphéon Jazz Club in New York, Diptyque has created an event that is more than just a showcase for its new fragrance. With a live performance from Grammy-winning musician Jon ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. From vanilla and amber to woods and spice, experts explain how to choose and layer ...

When Yasmin Sewell launched fragrance brand Vyrao in 2021, she wasn’t sure it would find a wide audience. All of its seven scents promise a particular type of “energy amplification”, with a crystal ...

Khloé Kardashian is embracing a new era with a signature scent. On Dec. 1 the star introduced her debut solo fragrance XO Khloé. The fragrance is available at ulta.com now and at Ulta stores on Dec. 8 ...

While colognes and perfumes are technically available for anyone to wear, they’re often grouped into men’s and women’s fragrances, respectively, and navigating past that binary can feel like crossing ...

It’s Friday night at New York niche fragrance boutique Stéle, and a crowd of 30-plus “frag heads” are in their natural state of smelling, sample-swapping and talking really passionately with their ...

Some hair care products are all about function, like shampoos that brighten grays or nourishing leave-in conditioners. But hair fragrances are a little different. While they can sometimes moisturize ...