ININUM launches personal fragrance technology that creates 100+ custom scent combinations. AI-powered device with Italian Eau ...

While colognes and perfumes are technically available for anyone to wear, they’re often grouped into men’s and women’s fragrances, respectively, and navigating past that binary can feel like crossing ...

There’s nothing like the thrill of walking through the perfume aisle of a department store or Sephora and finding your signature scent (or two). With fragrance trends abounding, people everywhere are ...

Just shy of a year after the release of her debut fragrance, XO Khloé, Khloé Kardashian is back with her sophomore effort, a lavender-inspired scent called Almost Always. (The fragrance also has notes ...

Fragrance has for years been beauty’s growth engine, a category that’s sustained strong sales and high consumer engagement since the post-pandemic boom. “During and after the pandemic, the category ...

Forbes contributors publish independent expert analyses and insights. I'm a freelance writer specializing in retail and ecommerce. Sep 10, 2025, 04:04pm EDT The fragrance category represents an ...

Some hair care products are all about function, like shampoos that brighten grays or nourishing leave-in conditioners. But hair fragrances are a little different. While they can sometimes moisturize ...

Become a Vogue Business Member to receive unlimited access to Member-only reporting and insights, our Beauty and TikTok Trend Trackers, Member-only newsletters and exclusive event invitations. Yet, ...

We independently review everything we recommend. When you buy through our links, we may earn a commission. Learn more› By Caroline Mullen Caroline Mullen is a writer focused on cleaning and organizing ...