There’s nothing like the thrill of walking through the perfume aisle of a department store or Sephora and finding your signature scent (or two). With fragrance trends abounding, people everywhere are ...

Forbes contributors publish independent expert analyses and insights. Laia Farran Graves is a journalist and stylist specializing in luxury. This voice experience is generated by AI. Learn more. This ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. The fragrance industry is witnessing a profound reinvention of gourmand scents, moving ...

Fragrance has for years been beauty’s growth engine, a category that’s sustained strong sales and high consumer engagement since the post-pandemic boom. “During and after the pandemic, the category ...

There’s something about catching a hint of someone’s perfume long after they’ve left. Maybe it’s the friend whose floral scent always seems to linger, or the coworker who somehow still smells amazing ...

It’s Friday night at New York niche fragrance boutique Stéle, and a crowd of 30-plus “frag heads” are in their natural state of smelling, sample-swapping and talking really passionately with their ...

What if you could spritz on an emotion? What if a fragrance were able to instantaneously elicit a particular feeling, whether it was joy, calmness, or empowerment? Heralded makeup artist Charlotte ...

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NBC Selected independently determines what we cover and recommend. When you click on or buy through our links, we earn a commission. Learn more. Deanna Pai Contributing Writer and Editor Some hair ...