There’s nothing like the thrill of walking through the perfume aisle of a department store or Sephora and finding your signature scent (or two). With fragrance trends abounding, people everywhere are ...

Fragrance has for years been beauty’s growth engine, a category that’s sustained strong sales and high consumer engagement since the post-pandemic boom. “During and after the pandemic, the category ...

At its latest pop-up, the Orphéon Jazz Club in New York, Diptyque has created an event that is more than just a showcase for its new fragrance. With a live performance from Grammy-winning musician Jon ...

When Yasmin Sewell launched fragrance brand Vyrao in 2021, she wasn’t sure it would find a wide audience. All of its seven scents promise a particular type of “energy amplification”, with a crystal ...

Khloé Kardashian is embracing a new era with a signature scent. On Dec. 1 the star introduced her debut solo fragrance XO Khloé. The fragrance is available at ulta.com now and at Ulta stores on Dec. 8 ...

As Scentbird’s chief marketing officer Elena Lécué and executive vice president Bettina O’Neill explained at the WWD Beauty ...

It’s Friday night at New York niche fragrance boutique Stéle, and a crowd of 30-plus “frag heads” are in their natural state of smelling, sample-swapping and talking really passionately with their ...

From vanilla and amber to woods and spice, experts explain how to choose and layer fragrances that perform beautifully in colder weather. The painting "Love Alley" by US artist Polly Apfelbaum adorns ...

Some hair care products are all about function, like shampoos that brighten grays or nourishing leave-in conditioners. But hair fragrances are a little different. While they can sometimes moisturize ...