Move over clean laundry musks, the fragrance world has found its new obsession and it smells like a beehive in golden hour.

In a six-minute TikTok video uploaded in May, 18-year-old Jadyn Laine serves up a rapid-fire review of her complete Sol de Janeiro fragrance collection. There’s Cheirosa 40 Bom Dia Bright — a ...

There’s nothing like the thrill of walking through the perfume aisle of a department store or Sephora and finding your signature scent (or two). With fragrance trends abounding, people everywhere are ...

Fragrance remains beauty’s growth engine as the broader market cools post-pandemic. But for Coty, the slowing market for prestige fragrances and tough comparisons with 2024’s blockbuster year of ...

Fragrance has for years been beauty’s growth engine, a category that’s sustained strong sales and high consumer engagement since the post-pandemic boom. “During and after the pandemic, the category ...

At its latest pop-up, the Orphéon Jazz Club in New York, Diptyque has created an event that is more than just a showcase for its new fragrance. With a live performance from Grammy-winning musician Jon ...

From vanilla and amber to woods and spice, experts explain how to choose and layer fragrances that perform beautifully in colder weather. The painting "Love Alley" by US artist Polly Apfelbaum adorns ...

There’s something about catching a hint of someone’s perfume long after they’ve left. Maybe it’s the friend whose floral scent always seems to linger, or the coworker who somehow still smells amazing ...

Some hair care products are all about function, like shampoos that brighten grays or nourishing leave-in conditioners. But hair fragrances are a little different. While they can sometimes moisturize ...