From spicy to fresh, he's gonna love these scents.

Forbes contributors publish independent expert analyses and insights. Laia Farran Graves is a journalist and stylist specializing in luxury. This voice experience is generated by AI. Learn more. This ...

There’s nothing like the thrill of walking through the perfume aisle of a department store or Sephora and finding your signature scent (or two). With fragrance trends abounding, people everywhere are ...

Fragrance has for years been beauty’s growth engine, a category that’s sustained strong sales and high consumer engagement since the post-pandemic boom. “During and after the pandemic, the category ...

From vanilla and amber to woods and spice, experts explain how to choose and layer fragrances that perform beautifully in colder weather. The painting "Love Alley" by US artist Polly Apfelbaum adorns ...

Fragrance remains beauty’s growth engine as the broader market cools post-pandemic. But for Coty, the slowing market for prestige fragrances and tough comparisons with 2024’s blockbuster year of ...

It’s Friday night at New York niche fragrance boutique Stéle, and a crowd of 30-plus “frag heads” are in their natural state of smelling, sample-swapping and talking really passionately with their ...

One afternoon earlier this month at a convention center in Hamburg, Germany, fragrance influencer Jeremy Fragrance runs out on stage dressed in all white and begins leading the crowd in a chant.