There’s nothing like the thrill of walking through the perfume aisle of a department store or Sephora and finding your signature scent (or two). With fragrance trends abounding, people everywhere are ...

At its latest pop-up, the Orphéon Jazz Club in New York, Diptyque has created an event that is more than just a showcase for its new fragrance. With a live performance from Grammy-winning musician Jon ...

Forbes contributors publish independent expert analyses and insights. Laia Farran Graves is a journalist and stylist specializing in luxury. This voice experience is generated by AI. Learn more. This ...

Fragrance has for years been beauty’s growth engine, a category that’s sustained strong sales and high consumer engagement since the post-pandemic boom. “During and after the pandemic, the category ...

There’s something about catching a hint of someone’s perfume long after they’ve left. Maybe it’s the friend whose floral scent always seems to linger, or the coworker who somehow still smells amazing ...

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NBC Selected independently determines what we cover and recommend. When you click on or buy through our links, we earn a commission. Learn more. Deanna Pai Contributing Writer and Editor Some hair ...

It’s Friday night at New York niche fragrance boutique Stéle, and a crowd of 30-plus “frag heads” are in their natural state of smelling, sample-swapping and talking really passionately with their ...

That storm is more like a vanilla-scented Category 5 hurricane. Nearly half of U.S. adults now apply perfume daily, according to Mintel data, but that number jumps to 79 percent for people aged 18 to ...

What if you could spritz on an emotion? What if a fragrance were able to instantaneously elicit a particular feeling, whether it was joy, calmness, or empowerment? Heralded makeup artist Charlotte ...