There’s nothing like the thrill of walking through the perfume aisle of a department store or Sephora and finding your signature scent (or two). With fragrance trends abounding, people everywhere are ...

Fragrance has for years been beauty’s growth engine, a category that’s sustained strong sales and high consumer engagement since the post-pandemic boom. “During and after the pandemic, the category ...

Forbes contributors publish independent expert analyses and insights. Laia Farran Graves is a journalist and stylist specializing in luxury. This voice experience is generated by AI. Learn more. This ...

There’s something about catching a hint of someone’s perfume long after they’ve left. Maybe it’s the friend whose floral scent always seems to linger, or the coworker who somehow still smells amazing ...

From vanilla and amber to woods and spice, experts explain how to choose and layer fragrances that perform beautifully in colder weather. The painting "Love Alley" by US artist Polly Apfelbaum adorns ...

NBC Selected independently determines what we cover and recommend. When you click on or buy through our links, we earn a commission. Learn more. Deanna Pai Contributing Writer and Editor Some hair ...

It’s Friday night at New York niche fragrance boutique Stéle, and a crowd of 30-plus “frag heads” are in their natural state of smelling, sample-swapping and talking really passionately with their ...

This article on fragrance dupes is part of our Vogue Business membership package. To enjoy unlimited access to our weekly Beauty Edit newsletter, which contains Member-only reporting and analysis, the ...

What if you could spritz on an emotion? What if a fragrance were able to instantaneously elicit a particular feeling, whether it was joy, calmness, or empowerment? Heralded makeup artist Charlotte ...

That storm is more like a vanilla-scented Category 5 hurricane. Nearly half of U.S. adults now apply perfume daily, according to Mintel data, but that number jumps to 79 percent for people aged 18 to ...