Younger men’s fragrance consumers are swapping signature scents for fragrance closets, encouraging brands to rethink ...

Scent is the most difficult category for our panel to judge as it’s the most personal — every aroma unlocks something different in everyone, be it an emotion or memory from our past. But despite how a ...

These unique perfumes encourage scent lovers to experiment.

Spring perfume trends 2026 are redefining floral fragrance, as green notes, fresh fruits and airy, luxury scents replace ...

Learn how milk perfume fits into evolving fragrance trends 2026, where dairy-inspired fragrances and soft skin scents ...

Ah, the sweet smell of success. Fragrance has quickly become a standout category in the beauty industry, outperforming makeup and skin care so far this year. Generating close to $6 billion in sales ...

Forbes contributors publish independent expert analyses and insights. Laia Farran Graves is a journalist and stylist specializing in luxury. As the fragrance wardrobe trend continues, we are seeing a ...

Fragrance has for years been beauty’s growth engine, a category that’s sustained strong sales and high consumer engagement since the post-pandemic boom. “During and after the pandemic, the category ...

Perfume gets weirdly philosophical the second a $35 bottle starts smelling a little too close to a $300 one. That is why the ...