Fragrance in 2026 is evolving from occasional luxury to a daily wellness and identity tool, with trends spanning gender-neutral notes, savory gourmands, and emotional scent choices. Industry growth is ...

Fragrance has for years been beauty’s growth engine, a category that’s sustained strong sales and high consumer engagement since the post-pandemic boom. “During and after the pandemic, the category ...

There’s nothing like the thrill of walking through the perfume aisle of a department store or Sephora and finding your signature scent (or two). With fragrance trends abounding, people everywhere are ...

New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. Today is National Fragrance Day, and if you didn’t ...

Fragrance remains beauty’s growth engine as the broader market cools post-pandemic. But for Coty, the slowing market for prestige fragrances and tough comparisons with 2024’s blockbuster year of ...

Target is betting big on fragrance. As the fragrance category continues to grow — according to data from Circana, fragrance in the mass sector is up 17 percent — the retailer is aiming to position ...

At its latest pop-up, the Orphéon Jazz Club in New York, Diptyque has created an event that is more than just a showcase for its new fragrance. With a live performance from Grammy-winning musician Jon ...

Khloé Kardashian is embracing a new era with a signature scent. On Dec. 1 the star introduced her debut solo fragrance XO Khloé. The fragrance is available at ulta.com now and at Ulta stores on Dec. 8 ...

A great-smelling soap or a subtly scented deodorant can elevate your grooming routine on a sensorial level, no doubt, but fragrance-free products warrant a spot in the mix too, especially if your skin ...