The biggest fragrance trends are like snuggling up with your favorite novel—in more ways than one.

At its latest pop-up, the Orphéon Jazz Club in New York, Diptyque has created an event that is more than just a showcase for its new fragrance. With a live performance from Grammy-winning musician Jon ...

There’s nothing like the thrill of walking through the perfume aisle of a department store or Sephora and finding your signature scent (or two). With fragrance trends abounding, people everywhere are ...

While colognes and perfumes are technically available for anyone to wear, they’re often grouped into men’s and women’s fragrances, respectively, and navigating past that binary can feel like crossing ...

Fragrance has for years been beauty’s growth engine, a category that’s sustained strong sales and high consumer engagement since the post-pandemic boom. “During and after the pandemic, the category ...

If you’re looking for a gift idea for your Valentine but just don’t know what to get, why not play it safe and go for a classic: fragrance. Gifting the best cologne for men can be a great way to give ...

Forbes contributors publish independent expert analyses and insights. I'm a freelance writer specializing in retail and ecommerce. Sep 10, 2025, 04:04pm EDT The fragrance category represents an ...

Several months ago, I joined a particular Facebook group that holds this view and is filled with passionate skintellectuals who read through any and all conversations happening around the subject of ...

If you click on links we provide, we may receive compensation. No Makeup Makeup founders Victoria Jackson and Kim Wileman introduce a category-defying “Fragrance Essence” that adapts to your body — ...

Ask anybody what they love best about their fragrance, and chances are they’ll mention a common perk: “I always get compliments when I wear it.” I’m of the opinion that there is no purer compliment ...