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Marketers react to American Eagle’s Sydney Sweeney ad

Only 12% of people find Sydney Sweeney’s American Eagle ‘great jeans’ ad offensive: poll
The uproar over Sydney Sweeney’s American Eagle ad campaign has exploded on social media but it’s a different story elsewhere, according to a new survey — with only a small sliver of Americans saying they were offended.
American Eagle stores fall 9% amid backlash over ‘Sydney Sweeney Has Great Jeans’ campaign
Controversy over Sydney Sweeney’s ad campaign may have hurt American Eagle, with in-store visits dropping 9% in the weeks following its release.
American Eagle Defends Sydney Sweeney Ad Campaign Amid Controversy: ‘Her Jeans. Her Story… Great Jeans Look Good on Everyone’
American Eagle is standing by its controversial ad campaign with Sydney Sweeney, which boasts the tagline: "Sydney Sweeney Has Great Jeans."
American Eagle breaks silence on Sydney Sweeney ‘great jeans’ ad controversy
American Eagle has responded to critics after the brand’s new denim campaign with Sydney Sweeney caused major controversy. “‘Sydney Sweeney Has Great Jeans’ is and always was about the jeans,” the company said Friday in a statement obtained by The Post.
American Eagle responds to the controversy around its ad campaign with Sydney Sweeney: 'Great jeans look good on everyone'
American Eagle's ad campaign with actor Sydney Sweeney has sparked a debate about beauty standards. The retailer responds to the controversy.
American Eagle ‘great jeans’ ad campaign bashed over racial undertones
Some internet users have also accused AE of ripping off a 1980s Calvin Klein ad campaign starring supermodel Brooke Shields, SJ Denim reported. The ad showed a 14-year-old Shields rolling on the floor and trying to put on her jeans while discussing how “the secret of life lies behind the genetic code.”
American Eagle Doubles Down on Sydney Sweeney's 'Great Jeans' Campaign Despite Backlash
American Eagle issued a statement on Instagram on Aug. 1, addressing the debate surrounding its Sydney Sweeney fall denim campaign.
Foot traffic at American Eagle stores is down 9% after controversial Sydney Sweeney ad: report
The week spanning from August 3 to August 9 took the biggest hit, according to the report, which said foot traffic dropped 9 percent compared to a year earlier.
Dr. Phil slams outrage over Sydney Sweeney jeans ad, vows to buy American Eagle clothing to 'show support'
Dr. Phil railed against the outrage over actress Sydney Sweeney's "Great Jeans" ad with American Eagle, and vowed to buy all of his female family members a pair of the jeans to "show support."
Lizzo calls out Sydney Sweeney's American Eagle ad in new song: 'Bitch, I got good jeans like I'm Sydney'
Lizzo works fast! The singer already has a song ready, poking fun at Sydney Sweeney's controversial American Eagle ad: 'Bitch, I got good jeans like I'm Sydney.'
American Eagle Needs To End Its Sydney Sweeney Campaign
American Eagle's campaign with Sydney Sweeney was an opportunity to associate with a rising star. But it's backfiring and it needs to end.
Retail Dive16m

How to win back-to-school marketing as American Eagle’s big bet blows up

Though spending forecasts are bleak, value-focused messaging and smart social media plays could help brands transcend the turbulence.

Sydney Sweeney Breaks Silence After American Eagle 'Great Jeans' Controversy

Sydney Sweeney Breaks Silence After American Eagle 'Great Jeans' Controversy originally appeared on Parade. Sydney Sweeney ...