Ram’s custom-built “Bucking HEMI” mechanical bull ride was stolen during teardown at Roadkill Nights. The brand is calling on fans to help recover it.

Earlier this summer, Ram stuck a giant silver Ram’s head on a mechanical bull and covered its body with a V8-print saddle to promote the return of Hemi V8 power to its truck lineup. Called Bucking Hemi, the beast made its debut in June at the Michigan International Speedway to tie in with Ram’s return to NASCAR.