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Red Wings bring back Hockeytown logo at center ice

Detroit Red Wings Bringing Back 'Hockeytown' Center Ice Logo for Historic 100th Season
The Detroit Red Wings are preparing for their 100th season of play in 2025-26, with Little Caesars Arena now serving as their home after having played in three others, Border Cities Arena, Olympia Stadium,
Detroit Red Wings revive "Hockeytown" at center ice to celebrate team's 100th season
The "Hey Hey Hockeytown" logo design was revealed in a video posted on social media​ following a multi-week fan vote.
Watch: Red Wings unveil Hockeytown center-ice logo at Little Caesars Arena
Detroit — It's still Hockeytown, when it comes to Red Wings fans. And they made that point clear recently, as the team announced the "Hey Hey Hockeytown" design was the clear favorite in a multi-week fan voting process, making it the center-ice logo at Little Caesars Arena for the upcoming season.
Red Wings Reveal New 'Hockeytown' Center Ice Logo in Photo for Centennial NHL Season
The Detroit Red Wings are celebrating their centennial NHL season by bringing back an iconic center-ice logo. The Red Wings shared on Friday a video of the new logo, which features the Red Wings' 100th season decal under the word "Hockeytown," being installed at center ice at Little Caesars Arena.
'Hockeytown' returns to center ice for Detroit Red Wings after fan vote
The Detroit Red Wings are bringing "Hockeytown" back to center ice, the team announced on Friday after a fan vote.
Red Wings bring back Hockeytown logo at center ice for Centennial season
After holding a fan vote to determine the logo for the upcoming season, the Red Wings announced Friday that the ‘Hey Hey Hockeytown’ design was the clear favorite.
Red Wings go with nostalgic center ice logo for Centennial season
The design of the logo pays both homage to a century of hockey tradition in Detroit and to the team's present and future.
Detroit Red Wings unveil ‘Hockeytown’ center ice logo for 100th season
The Detroit Red Wings are bringing back the iconic “Hockeytown” design as the center ice logo for the 2025-26 season.

Red Wings Bring Back Iconic Design

Hockeytown is back for the Detroit Red Wings. At the start of the offseason, theRed Wings social media team ran a poll to see ...
Crain's Detroit6y

As NHL season gets underway, the story behind the ‘Hockeytown ...

"Hockeytown" has been a backbone of the team's branding since the expression was introduced by the Detroit office of ad agency Bozell Worldwide in 1996 to commemorate the Red Wings' 70th anniversary ...
Wall Street Journal17y

What Happened to Hockeytown? - WSJ

DETROIT -- After a dozen years of serving as the signature of the Motor City's sports fever, Hockeytown appears to have caught a cold. First conceived in 1996 as a marketing slogan aimed at ...

Red Wings Legend Shares Thoughts on Team

Detroit Red Wings legend Pavel Datsyuk sung praises of Hockeytown in a recent interview with RG regarding team leadership and Steve Yzerman.