Apple is reportedly offering big price cuts on the iPhone 15 in China, and that strategy might be great in other markets.

Apple has launched another round of steep discounts on iPhone 15 models in mainland China, in a bid to boost sales in its biggest smartphone

Apple has launched an aggressive discounting campaign on its official Tmall site in China, offering discounts of up to 2,300 yuan ($318) on select iPhone models.

Apple offers deep discounts on iPhone 15 models in China to combat sluggish sales. Prices on the iPhone 15 Pro Max are slashed 20%.

Apple is cutting prices on select iPhone models in China — again — as the smartphone giant looks to juice sales and boost its position in the increasingly competitive market.

MacRumors reports that Apple has launched another round of steep discounts on iPhone 15 models in mainland China, in a an effort to boost sales in its biggest smartphone market and counter a strong showing by Huawei.

Taking a page out of Tesla’s (NASDAQ:TSLA) playbook, Apple (NASDAQ:AAPL) cut the prices of its iPhone models to spur demand in China.