Although Ikea has had a strong push into offering its own smart home products in recent years including lights and plugs, its new shop-in-shops won’t be focusing on electronics like the Apple-branded shops already located in most Best Buy stores.

The UK homeware market is about to get a Scandinavian twist as a rival gears up to face Ikea with a major store expansion.

IKEA U.S. and Best Buy are launching a new shop-in-shop pilot this fall that will bring IKEA’s home furnishings and planning services into 10 Best Buy locations across Florida and Texas. The partnership marks the first time IKEA’s products and services will be accessible through another U.

Your local Best Buy may soon have an IKEA in the middle of it. Five Best Buy stores will soon feature a 1,000-square-foot IKEA showroom.